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Apki Insurance

The Brief

Apki insurance is an insurance company whose motive is to protect you, your loved ones, and your valuable belongings It is basically the risk management in which the insured transfers the cost of potential loss to another entity in exchange for monetary compensation.

Awareness of insurance in Pakistan is not as much it is in another countries, we being Pakistani believe in if it’s written it will happen which is true but at least we could take precautions to make our damage less.

Process

It was a startup so we had to strategize from the scratch, after our research and brain storming sessions we came up with some unique and creative content for our target audience, we wanted to make ‘apki insurance’ a brand, deliver such content and functionalities that even a person who is never into insurance shows interest in it.

Execution

it’s a challenge for a startup brand to stand out amongst its competitors which are a huge name in the market, we made creative social media campaigns, catchy texts and appealing posts, not just that we made a dvc taking a celebrity which helped our page growth increase organically which will also reach out to relevant audience for the brand.